Why do you need LinkedIn Profile Optimization?
With over 90 Million LinkedIn Profiles, the old create a LinkedIn profile, get it 100% complete, and see what happens will no longer get your profile viewed.
To get more views to your profile, and increase your job search potential, business leads, and professional brand, you need to optimize your profile for the keywords that someone would search for.
Your LinkedIn Profile doesn’t have to be absolute, like a resume. Recruiters agree that a profile, while similar to a resume, can be more of a marketing platform for your expertise. Thus allowing you the ability to customize job titles to get search engine ranked.
You can optimize your headline, and your job titles to include your keywords. You need to include your keywords in each of the following fields: Headline, current job title, and past job titles. If you don’t have the exact keyword phrase in each of these fields, it’s likely you won’t show up in high in the search results.
The second critical factor for being found in LinkedIn is your network.
Someone search for a professional like you needs to be connected to you, in either the 1st, 2nd, or 3rd degree. So, it’s imperative that you network is built strategically to include connections in the companies and industries that you want to do business with, or work for.
For instance, if you want to work for Google, or LinkedIn, connect with as many Google and LinkedIn employees as possible. The more connections you have in your industry, the more times your profile is likely to show up in the search results.
Here’s a LinkedIn Profile Optimization video.