I came across this interview of Reid Hoffman, the Founder of LinkedIn, from February 2009.
Reid talks about the importance of LinkedIn profile optimization, from several points of view, including the benefits of personal branding, as well as from a job search perspective.
While it’s an old interview, I think it’s always helpful to hear the founder talk about his views of using LinkedIn for “Pimping your profile!”.
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Interesting insights. Have tried optimising my profile and I can see the results.