Dice Holdings, the parent company of Dice.com, RigZone.com, Slashdot, and other properties, today announced the purchase of onTargetJobs, the parent company of Hcareers.com, HealtheCareers, and Biospace.
The purchase was for $50 million in cash, based on trailing 12 months revenues of approximately $38 million.
The acquisition seems to go along with Dice CEO, Mike Durney’s, vertical roll-up strategy within niche job boards.
The question will remain, can DICE extend the brands and increase revenue across the brands, like they have done with Rigzone, or are they going to leave the brands in autonomy, like the recent acquisition of ITJobBoard in Europe.
DICE has a lot on it’s plate right now. Integrating Open Web, it’s social sourcing tool, it purchase 12 months ago, into the Dice.com search engine, and extending that beyond to other brands.
The Hcareers acquisition will put Dice into the hospitality segment, where it has never competed previously. The HealthECareers seems to be redundant based on their acquisition of AllHealthCareJobs a couple of years back.