April, 2011

LinkedIn Profile Optimization with Reid Hoffman, LinkedIn Founder

I came across this interview of Reid Hoffman, the Founder of LinkedIn, from February 2009. Reid talks about the importance of LinkedIn profile optimization, from several points of view, including the benefits of personal branding, as well as from a job search perspective. While it’s an old interview, I think it’s always helpful to hear the founder talk about his views of using...

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TubeMogul – Your Personal Branding Video Ad Distribution Network!

TubeMogul – Your Personal Branding Video Ad Distribution Network!

This morning, TubeMogul.com launched their Video Distribution and Advertising Network. They’ve been working on it for months. I can’t wait to see how it affects Personal Branding Videos. From a personal branding point of view, this might be a major Tipping Point for targeting your niche audience. Personal Branding is all about Authority and Authenticity. It’s about being you,...

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