How to ruin your LinkedIn Personal Brand? Spamming your Network!

I coach people on “Building their LinkedIn Personal Brand”, “LinkedIn Profile Optimization“, and “How-to-use-LinkedIn” to help market themselves. So, I know we all make mistakes when starting to use social and professional networking sites.

That being said, there is no better way to ruin your personal brand than violating Rule #1 –

Never SPAM your LinkedIn Network!

Unfortunately, I’ve been getting a lot more “unsolicited emails” in my LinkedIn Inbox lately. Getting spam in my normal email inbox is pretty easy to deal with. (I use gmail for email. Google does a great job of getting rid of spam for me.)

Getting “unsolicited emails” in LinkedIn is a completely different animal.
With over 13,000 first degree connections, it’s to be somewhat expected that I’m going to get a couple of emails a week from people in my network who break this rule.

I’ll get emails from people I have no relationship with other than a 1st degree connection on LinkedIn, sending me emails to “Click on their Facebook page”, or “Review my resume!”, “Let me know if you hear of any job openings!”, or “I just got sold some great new multi-level marketing scheme. I just spent $500 dollars to learn how I can spam 1,000 people on LinkedIn and then watch my bank account fill up!… Click on this link and you can be an edit too!!!! ”
* The last one is a joke, but I hope you get the picture.

The problem is that LinkedIn doesn’t handle spam very well. In fact I don’t know how it “handles” spam, other than simply giving you a button to tag a single email as “Spam”. I could only hope that they are doing something with the “user indicated spam” emails that ultimately will keep your Inbox clean.

Today, though, I got something even more disturbing… REAL Completely Unsolicited Inbox SPAM.
Look at the email below!

Ruin Your Personal Brand - LinkedIn Spam Image

Ruin Your Personal Brand - LinkedIn Spam

Gold from Ghana!

Great, just what I’m on LinkedIn for… to buy Gold from Ghana.
While this email doesn’t have to do anything with Personal Branding, I think the story is the same.

Don’t send crap emails to people you don’t know, or haven’t explicitly opted-in to receive your marketing messages. It isn’t cool. It wont’ get you friends. And, it certainly won’t promote your personal brand as a friend and expert.

Friends don’t spam Friends!

LinkedIn is about Professional Networking, Building Relationships and Adding Value to your community.
Engaging people in your niche, or industry, or community, while keeping the above in mind should always lead you down the correct path.

Sending emails to people you don’t know, will only make them resent you… and of course, you are the loser… You loose all of your likeability and authority with that person.

If you are going to send emails to your wide network of connections emails… Add Value to their lives. Don’t try to sell them something. I stopped going to “business opportunity” meetings a long time ago… so have most successful professional networkers.

Doing anything less, weakens your own personal brand, because the next time you try to send them something, or ask for advice, or input, they aren’t going to open your email… Even worse, they could decide to remove you from their network!

I’m an Open Networker (LION) = Linked In Open Networker. I believe increasing the size of my 3rd Degree Network, allows me to get my profile viewed more often. As a result, I welcome all legitimate LinkedIn Invitations. If you would like to connect to me on LinkedIn, please send me an email through LinkedIn using my networking email address: LION{at}

TubeMogul – Your Personal Branding Video Ad Distribution Network!

This morning, launched their Video Distribution and Advertising Network.
They’ve been working on it for months. I can’t wait to see how it affects Personal Branding Videos.

From a personal branding point of view, this might be a major Tipping Point for targeting your niche audience. Personal Branding is all about Authority and Authenticity. It’s about being you, being good at what you do, and being willing to believe in yourself.

With those combination of attitudes and a clear message, it’s much easier to be considered an Authority and Subject Matter Expert.

I think the relaunch is going to be an excellent tool in one’s Personal Branding Toolbox. If the distribution network lives up to its targeting potential, it will give us the opportunity to target our video branding messages to larger audiences, at a fraction of the traditional video marketing and advertising mediums.

So, if you are marketing yourself through Personal Branding, in specific professional niches, it’s possible to penetrate deeper into those niches as well as spread you message to other niches with limited increased costs.

What are your thoughts?
Do you see personal branding moving to video and video distribution that is highly targeted?
Let me and your fellow readers know your thoughts.

Top 10 Benefits of Using Twitter for a Job Search

Twitter is growing exponentially. Employer’s are using Twitter and other social sites to research job applicants. But still, few job seekers have no idea how to use Twitter for a job search.

One of the primary drivers of twitter growth has been the ability to share and find information.  Savvy Job seekers can use Twitter and this real-time information feature to not only research companies, their products, and services, but also build credibility and influence by providing followers with good, relevant, and interesting news, articles, and insights.

Doing this in your chosen profession and industry can help you build a substantial number of followers who can be leveraged into direct contacts within companies, which are imperative when you are searching for a job.

Twitter can build credibility and authority during a job search.

Top 10 Benefits of using Twitter in a job search:

  1. Differentiate yourself from other job seekers, while building your credibility and authority with industry contacts, thought leaders, as well as employee s, inside companies you are interested working with..
  2. Prove your industry experience and expertise, based on your twitter posts, your followers, your twitter friends, and your retweets. Your resume can’t do this!
  3. Directly connect with senior management, employees, and owners of the companies that you are interested in working with, while building rapport and credibility, before you ask about job openings.
  4. Build, Grow, and Maintain Relationships with your personal network and referral networks; including, current and former co-workers, clients, vendors, and other industry contacts.
  5. Add value to your Personal Brand distinguishing you as a Subject Matter Expert, with connections to other industry thought leaders.
  6. Keep your connections up-to-date on your job search progress.
  7. Intimately know the companies you are interested in working with, through researching their products, their industry, their management, and their employees. You will not only gain critical information about the companies, but you will be able to make a much better decision about whether you want to work there or not.
  8. Research the companies and publish your findings. This is basically using your job search time to learn about the companies and industries, but instead of just keeping the information to yourself, you publish it, making it available to others, including the people who are going to hire you. There are several stories of job seekers that were hired just because they knew more about social media and what was being said about the company than people inside the company. Publishing your finding, not only shows that you know a lot about the company, but that you are serious about your intent to work with them.
  9. It’s Easy! Twitter only allows 140 characters, so you don’t have to spend an hour or two writing a blog posts, or racking your brain to find something to write. Finding and posting or retweeting relevant and interesting articles, tips, tricks, news, and information is easy to do and very rewarding. Not only do you learn about the companies you want to work for, but you also learn about all aspects of their industry, their management, etc. This is critical information to know if you want to find you Dream Job.
  10. It’s Fun!

If you are using Twitter or other social media tools in your job search, please comment below! I’d love to hear what kind of results you are achieving. Did you find a job through Twitter? Let me know by emailing me at jonathan at