I started my first internet company back in 1996, GOJobs.com, the year Netscape went public.
At the time, I was a recent graduate from UCLA, working domestically and internationally, as a business process and ERP software consultant for Fortune 100 companies. I was very fortunate to consultant and work with global companies like Dole Foods (Costa Rica), Chevron (Venezuela), and Gateway2000 (now Acer), (Iowa), implementing business process and ERP software (JD Edwards, at the time). This gave me a real insight into how large global enterprises worked, from both a process-side to a human-side.
Between consulting projects, my brother and I started tinkering around with building an “Internet Job Posting Service”. Back in those days, we’d stay up late “burning” and mailing our “Internet Job Posting Software”. The software distributed our client’s job advertisements to multiple job boards at on time. At that time, most companies didn’t have email or Internet connections. Our software helped them get around this problem, so they could post jobs on sites like Headhunter.net, DICE, CareerMosaic, OCC, Net-temps, Monster, and a couple others.
In 2008, I started speaking about “Internet Job Search” and how companies like LinkedIn, were going to change the landscape.
As LinkedIn has grown, and it’s 225 Million users, continue to update their own personal information, I’ve come to realize the affects LinkedIn has had on my own businesses.
I USE LINKEDIN to MAKE MONEY!
It’s pretty simple.
Here’s what I do:
* Create Highly valuable content and share it with a ready and waiting audience… ie highly targeted LinkedIn Groups.
* Capture my viewers with a Lead capturing and lead nurturing campaign… a fancy marketing work of email auto-responder.
* Prospect for new clients using the Advanced Search tools.
* Share other people’s great content with my 15,000+ first degree connections on LinkedIn.
* Continue to build my professional network, 15 minutes per day.
* Add value through my lead nurturing campaign.
* And then, ask for the sale.
My philosophy on Internet Marketing is this.
You can add your $.02 to a broad based audience who doesn’t really listen or pay attention to what you have to say, or you can Add Immediate Value, worth lots of money, to a specific, highly targeted group of people.
In the end, it takes just as much time… but adding value to a highly targeted group of people pays a lot more.
While continuing to run GOJobs.com, I write, speak, and consult with corporations and job seekers on how the latest Internet tools like social and professional networking sites like LinkedIn, Facebook, and Twitter are changing our behaviors.
If your interested in some of my more recent projects visit these sites:
Mastering LinkedIn – LinkedIn Video Training, teaching Job Seekers, Business Executives, Sales Professionals, and Business Owners how to Master LinkedIn for growing their business and professional brand.
Profile Launch Pad – Professional Branding services and LinkedIn Profile Writing; providing personal branding websites, LinkedIn profile building and optimization, and professional network building.