Glassdoor raises $50 Million

Posted by on Dec 5, 2013 in Job Search, Recruiting | 0 comments

Glassdoor raises $50 Million

Glassdoor.com, the website that made it OK to rant (“or praise”) about you’re current and former employers, just announced it has closed another $50 Million venture round.

glassdoorlogo

This brings the total investment to over $93 million, in 6 years.

The company reports 22 Million members from over 190 different countries.
Compete.com shows monthly user visits of 3 Million.

What’s clear is that Glassdoor.com has invested heavily in creating an integrated Internet marketing campaign that leverages social media distribution to gain backlinks for their SEO strategy.

It’s clearly paying off.
* 62 million webpages indexed in Google
* 59,000 top 10 landing pages in Google
* 479,075 total backlinks
* 9,865 backlinks from unique domains
* 4,988 new backlinks

GlassDoor-SEO-SocialVisibility
Glassdoor’s content marketing, blogging, and social media campaigns are top notch.
While Indeed was gaining SEO traction with aggregated job postings (Glassdoor is also doing this, but to a smaller scale), Glassdoor has been building a user-based content hub, like LinkedIn.

Their social stats:
* 11,447 unique pages linked from Facebook, and over 950,000 total links from Facebook alone.
* 2,732 pages linked from Twitter.
* 4,382 pages linked from Google+.
* 886 pages linked from LinkedIn.

* Stats from SearchMetrics.

What do you think?
Does Glassdoor have a big enough business plan, and user base to take on LinkedIn?

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