How to Build a Social Referral Program (Social Networking + Employee Referrals)

Are you building a Social Recruiting strategy?
Are you trying to figure out how to increase engagement with your Employee Referral program?

Watch the video above and see how you can start getting employees to start sharing your job postings with their professional connections, former colleagues, and friends.

If you already have a employee referral program, with a couple of quick changes, you can build a Social Referral program, that leverages your employees’ social and professional networks to get access to their colleagues, friends, and connections.

The goal is to get your current employees to share your job descriptions with their social and professional networks on sites like LinkedIn, Facebook, Twitter, Google plus or even other forum or technical related websites.

If you’ve tried this before, and didn’t have any success, don’t give up.
It does work, and very effectively, but there are a couple of steps that you have to take to make it work.

How to ruin your LinkedIn Personal Brand? Spamming your Network!

I coach people on “Building their LinkedIn Personal Brand”, “LinkedIn Profile Optimization“, and “How-to-use-LinkedIn” to help market themselves. So, I know we all make mistakes when starting to use social and professional networking sites.

That being said, there is no better way to ruin your personal brand than violating Rule #1 –

Never SPAM your LinkedIn Network!

Unfortunately, I’ve been getting a lot more “unsolicited emails” in my LinkedIn Inbox lately. Getting spam in my normal email inbox is pretty easy to deal with. (I use gmail for email. Google does a great job of getting rid of spam for me.)

Getting “unsolicited emails” in LinkedIn is a completely different animal.
With over 13,000 first degree connections, it’s to be somewhat expected that I’m going to get a couple of emails a week from people in my network who break this rule.

I’ll get emails from people I have no relationship with other than a 1st degree connection on LinkedIn, sending me emails to “Click on their Facebook page”, or “Review my resume!”, “Let me know if you hear of any job openings!”, or “I just got sold some great new multi-level marketing scheme. I just spent $500 dollars to learn how I can spam 1,000 people on LinkedIn and then watch my bank account fill up!… Click on this link and you can be an edit too!!!! ”
* The last one is a joke, but I hope you get the picture.

The problem is that LinkedIn doesn’t handle spam very well. In fact I don’t know how it “handles” spam, other than simply giving you a button to tag a single email as “Spam”. I could only hope that they are doing something with the “user indicated spam” emails that ultimately will keep your Inbox clean.

Today, though, I got something even more disturbing… REAL Completely Unsolicited Inbox SPAM.
Look at the email below!

Ruin Your Personal Brand - LinkedIn Spam Image

Ruin Your Personal Brand - LinkedIn Spam

Gold from Ghana!

Great, just what I’m on LinkedIn for… to buy Gold from Ghana.
While this email doesn’t have to do anything with Personal Branding, I think the story is the same.

Don’t send crap emails to people you don’t know, or haven’t explicitly opted-in to receive your marketing messages. It isn’t cool. It wont’ get you friends. And, it certainly won’t promote your personal brand as a friend and expert.

Friends don’t spam Friends!

LinkedIn is about Professional Networking, Building Relationships and Adding Value to your community.
Engaging people in your niche, or industry, or community, while keeping the above in mind should always lead you down the correct path.

Sending emails to people you don’t know, will only make them resent you… and of course, you are the loser… You loose all of your likeability and authority with that person.

If you are going to send emails to your wide network of connections emails… Add Value to their lives. Don’t try to sell them something. I stopped going to “business opportunity” meetings a long time ago… so have most successful professional networkers.

Doing anything less, weakens your own personal brand, because the next time you try to send them something, or ask for advice, or input, they aren’t going to open your email… Even worse, they could decide to remove you from their network!

P.S.
I’m an Open Networker (LION) = Linked In Open Networker. I believe increasing the size of my 3rd Degree Network, allows me to get my profile viewed more often. As a result, I welcome all legitimate LinkedIn Invitations. If you would like to connect to me on LinkedIn, please send me an email through LinkedIn using my networking email address: LION{at}gojobs.com

TubeMogul – Your Personal Branding Video Ad Distribution Network!

This morning, TubeMogul.com launched their Video Distribution and Advertising Network.
They’ve been working on it for months. I can’t wait to see how it affects Personal Branding Videos.

From a personal branding point of view, this might be a major Tipping Point for targeting your niche audience. Personal Branding is all about Authority and Authenticity. It’s about being you, being good at what you do, and being willing to believe in yourself.

With those combination of attitudes and a clear message, it’s much easier to be considered an Authority and Subject Matter Expert.

I think the TubeMogul.com relaunch is going to be an excellent tool in one’s Personal Branding Toolbox. If the distribution network lives up to its targeting potential, it will give us the opportunity to target our video branding messages to larger audiences, at a fraction of the traditional video marketing and advertising mediums.

So, if you are marketing yourself through Personal Branding, in specific professional niches, it’s possible to penetrate deeper into those niches as well as spread you message to other niches with limited increased costs.

What are your thoughts?
Do you see personal branding moving to video and video distribution that is highly targeted?
Let me and your fellow readers know your thoughts.